Coastal Ridge Real Estate
Customer Success Story
Coastal Ridge Real Estate is a full-service investment management firm focused on acquiring niche multifamily real estate assets. Their $1.4 billion portfolio of owned, joint-ventured and third-party managed properties includes approximately 13,200 student beds and 3,000 apartment units across the U.S. The firm has offices in Columbus, Ohio and Malibu, California, and employs more than 300 real estate professionals.
In the midst of rapid business growth, Coastal Ridge lacked a centralized solution for managing fundraising and investor onboarding. Identifying investor prospects for new deals entailed manually sifting through a complex web of Excel spreadsheets and Outlook lists where multiple firm members individually tracked investor prospects. Further, managing investor subscriptions through dozens of emails and follow-up calls was distracting from Coastal Ridge’s core business of real estate investing and management.
“This disjointed, manual approach to investor relations was not only creating workflow inefficiencies, but also leaving us vulnerable to stepping on each other’s toes and confusing our investors,” said Brant Murdock, Principal of Business Development.
Search for a Solution
“Initially we considered custom building an in-house solution with our IT department, but after conducting a cost/benefit analysis, the decision to use a third-party provider was a no-brainer,” said Murdock. Coastal Ridge performed thorough diligence into the available real estate investment management platforms. After comparing the product and service offerings from various providers, they selected Juniper Square.
“After seeing a product demo and interacting with Juniper Square’s customer success team, we were completely comfortable with our decision,” said Murdock. “It came down to the intuitiveness of the product and their support model. They understand our business and our needs, and their team has been available to us at all hours of the day.”
“I’m not a tech guy. I need someone to hold my hand who understands software and also understands our business, and we have that with Juniper Square,” added Murdock.
“Implementing Juniper Square has transformed our fundraising process,” said Murdock. “We now store and track all of our investor information in one centralized location that seamlessly integrates with Outlook. Tagging investor preferences up front has allowed us to quickly and easily gauge investor interest when new deal opportunities arise. Then, utilizing the automated online subscription feature, we can easily keep up with investors as they self-guide through the secure subscription process. The feature is a big improvement for our investors, and it allows us to anticipate problems before they occur, saving us countless hours checking on signatures and re-issuing documents,” he added.
“Altogether, we’ve increased our fundraising and subscription process productivity by at least 50%, significantly reduced potential for error, and feel confident that we’re putting our best foot forward with investors,” said Murdock.
More productive fundraising.
“Managing our investor pipeline and online subscriptions through Juniper Square has led to more efficient and predictable closes that we can control proactively from start to finish,” said Murdock.
More efficient back office.
“Our fundraising processes are now automated through Juniper Square, saving our team countless hours spent on administrative tasks that can now be redirected toward more meaningful value-add efforts,” Murdock added.
Increased investor satisfaction.
“One of our investors who has personally subscribed to more than 30 investments in the past few years said Juniper Square’s automated subscription feature was the easiest experience he’d ever had subscribing to an investment,” concluded Murdock. “That is exactly what we want to hear.”