The Swig Company
Customer Success Story
The Swig Company is a privately-owned, San Francisco-based real estate owner and operator with a more than 80-year history of commercial real estate investment, development, partnership and management. Founded by Benjamin H. Swig in 1936, the company has invested on behalf of four generations of Swig family members, establishing a portfolio of several prominent commercial properties such as The Mills Building (San Francisco), The Grace Building (New York) and 6300 Wilshire (Los Angeles).
For much of its history, The Swig Company had generally pursued wholly-owned investments. As the firm increased its focus on value-add opportunities, it sought to bring in additional equity partners, from high-net-worth investors to large institutional investors and RIAs. As the company broadened its capital strategy, it became more challenging to keep up with an expanding network of prospective capital partners.
“Our contact management ‘system’ consisted of a loosely organized collection of spreadsheets,” said Tomas Schoenberg, Executive Vice President. “We distributed offering information manually—one email at a time—and then spent hours following up with phone calls. We’re a lean team heavily engaged in day-to-day asset management of our existing portfolio. We need to get in front of potential capital partners frequently, but we don’t have the same bandwidth as some of the larger sponsor/operators we often compete with. It was important for us to build automation and technology into our processes to better manage our contacts, track co-investor interest and present our offerings professionally.”
Introduction to Juniper Square
As he would when evaluating any new investment opportunity, Schoenberg took care in thoroughly diligencing Juniper Square before making a commitment. Juniper Square’s endorsement by several established firms gave Schoenberg added comfort in committing to a new technology. “So many of my industry peers that I think very highly of were using Juniper Square and were exceptionally complimentary of the platform,” said Schoenberg. “That was an important testament to the product’s value.”
After making the decision to implement the software, Juniper Square’s highly attentive customer success team delivered a smooth onboarding process. “On a scale of 1 to 10, I’d rank Juniper Square’s customer support as a 12,” said Schoenberg. “They are incredibly responsive, and guided us through every detail of the setup. Notably, that same responsiveness has persisted well after our initial implementation.”
Juniper Square’s CRM functionality enables The Swig Company to track all important contact correspondence in a centralized repository, with contact information seamlessly synced to team members’ mobile phones. By marketing its investment offerings through Juniper Square’s interactive data rooms, The Swig Company can now send personalized outreach to multiple potential partners automatically, and then track engagement in a secure and compliant way as prospects click through offering materials.
“We’ve really optimized our capital raising efforts,” said Schoenberg. “Not only are we better equipped to get our name out in front of prospective partners, but by tracking their engagement throughout the offering process, we’re also able to focus our follow-ups—ultimately saving us time and enabling more productive conversations,” he added. “Equally important, we know we’re presenting our offerings in a professional format that makes a lasting impression on firms considering partnering with us,” he added.
Central repository for capital markets knowledge.
“Implementing a centralized CRM has ensured no important communication is lost, and keeps our partner outreach organized,” said Schoenberg.
More productive fundraising.
“The automated data rooms have tremendously expanded our ability to establish frequent and meaningful touchpoints with a broader pool of prospective co-investors,” Schoenberg added.
Elevated company profile.
“We love the elegance of Juniper Square’s modern interface--especially the ability to enhance our offerings with photos and interactive maps. It allows us to market our offerings in a professional manner that our joint venture partners expect and appreciate,” he noted.