The partnership connects Juniper Square's work building the operational foundation GPs need with the conversations that discuss how the investors who oversee more than $10 trillion make allocation decisions.
SAN FRANCISCO — Sept. 18, 2026 — Juniper Square, the operations partner to more than 2,300 private markets GPs, today announced a partnership with How I Invest, the podcast hosted by David Weisburd that has interviewed the world's leading institutional investors across more than 400 episodes, becoming the show's title sponsor.
"Juniper Square provides investment firms with the tools they need to build strong operations and lasting LP partnerships—an essential but often under-appreciated part of building an enduring investment firm. Across more than 400 conversations with the world's leading investors, who collectively oversee more than $10 trillion in assets, I've seen how critical that foundation is alongside great investment judgment. I'm excited to welcome Juniper Square as the title sponsor of How I Invest," said David Weisburd, host of How I Invest.
Access to how the world's largest allocators actually think remains rare. Capital is concentrating with a smaller set of managers, and the firms who understand what those allocators actually value keep pulling ahead of the ones still guessing. Closing it has meant sitting in the same rooms as the largest allocators or reading their public commentary after the fact—the best-connected firms hear directly from LPs, while everyone else pieces together secondhand signals. Across more than 400 episodes, with guests who collectively oversee more than $10 trillion in assets, from the Ford Foundation to CalPERS and Franklin Templeton, How I Invest has built the closest thing the industry has to a public record of how institutional capital actually thinks, down to specifics like pacing and manager selection.
"Trust in this industry is built long before a term sheet, in how clearly a firm can show its work," said Brandon Sedloff, Chief Relationship Officer at Juniper Square. "David's conversations with the investors who allocate that capital give operators a rare, direct view into what earns it, and put Juniper Square's name behind the same standard we hold ourselves to every day."
Juniper Square already produces The Distribution, its own podcast on the operational side of the business. Sponsoring How I Invest puts Juniper Square behind the other half of that conversation, the one where LPs say what they actually expect from the GPs managing their capital. “Private markets are at an inflection point, and Juniper Square believes broader access to how the industry’s best allocators think is critical to navigating it,” added Sedloff.
The company’s platform sits inside the reporting, compliance, and fund administration workflows for more than 2,300 GPs managing over $1 trillion in LP capital, work that depends on the same trust between GPs and LPs that How I Invest examines from the LP's side of the table. The sponsorship carries a second aim: giving the people who allocate and raise private capital a bigger platform to share how they actually think, not just what they have built.
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About Juniper Square
Juniper Square is trusted as the operations partner by more than 2,300 private markets GPs worldwide, connecting technology, data, and fund administration services to help GPs fundraise efficiently, streamline operations, and improve the investor experience. Our unified platform centralizes data and connects LPs and GPs across every workflow, including fundraising, investor onboarding, compliance, treasury, and reporting. Today, more than $1 trillion in LP capital is managed through Juniper Square. For more information, please visit junipersquare.com.
About How I Invest
How I Invest, hosted by David Weisburd, explores how capital moves, from the institutions that allocate it to the investors who deploy it. Across more than 400 episodes, featuring guests who collectively oversee more than $10 trillion in assets, the show delivers candid, in-depth conversations with leading allocators and fund managers, uncovering how exceptional opportunities are identified, consequential investment decisions are made, and enduring investment firms are built. Learn more at howiinvestpodcast.com.