Your web browser is out of date. Update your browser for more security, speed and the best experience on this site.

Update your browser
Posted Mar 19, 2024

Building a scaleable investment strategy

In this episode of ​​The Distribution by Juniper Square, Brandon Sedloff sat down with Greg Friedman, co-founder, managing principal, and CEO of Peachtree Group. Founded in 2007, the Atlanta-based firm now has $3.4 billion in capital under management with $9.7 billion in real estate asset value.

During their conversation, the two discussed:

  • How growing up in the commercial real estate business informed his management approach

  • The investment strategy that brought his firm success amidst the Great Financial Crisis (GFC)

  • Why internalizing development and operations is paramount to stronger investment defense, especially during downturns

  • His surprising market forecast for 2024

Listen to the interview