In this episode of The Distribution by Juniper Square, Brandon Sedloff sat down with Greg Friedman, co-founder, managing principal, and CEO of Peachtree Group. Founded in 2007, the Atlanta-based firm now has $3.4 billion in capital under management with $9.7 billion in real estate asset value.
During their conversation, the two discussed:
How growing up in the commercial real estate business informed his management approach
The investment strategy that brought his firm success amidst the Great Financial Crisis (GFC)
Why internalizing development and operations is paramount to stronger investment defense, especially during downturns
His surprising market forecast for 2024