Insights has allowed Ignite to optimize business results by utilizing powerful analytics to produce actionable insights that fuel more effective fundraising.
Better Business Planning
Insights allows Ignite to see the bigger picture for business planning. “We’re using the data to manage sales, set IR strategy, and see which investors are most and least engaged so we know where and how to focus our outreach,” said Azure Erickson, Vice President of Investor Relations.
More Informed Stakeholders
“The shareable, downloadable, dynamic dashboards are perfect for reporting to internal and external audiences alike. Not only is it much easier and faster to provide relevant analytics, it’s also presented in an easier to digest format and allows us to provide smarter, more meaningful information—all with the click of a button.”
Texas-based Ignite Investments (Ignite) is an independent capital-raising platform representing select sponsors. The company’s three-pronged strategy includes enhanced deal flow, superior client service, and optimized deal structuring. Ignite is dedicated to developing meaningful long-term relationships with investors, promoting transparency, and advocating alignment of interest between sponsors and investors. Ignite currently offers investment opportunities in private placements to accredited investors across several industries, including multifamily, mixed-use retail, hospitality, and restaurants.
A solid digital foundation and the right analytics can enhance informed decision-making and transform reporting. No one knows this better than Ignite Investments, a leading independent capital-raising platform based in Dallas, Texas. Yet, despite its rich history of creating wealth for investors, Ignite was still relying on Excel and other legacy systems to download data and analyze results in order to gain meaningful insights.
Azure Erickson, CAIA, Vice President of Investor Relations, says, “Our data compilation was in need of an overhaul. It was a time-consuming, error-prone process. It took days to produce reports that were light on useful analytics, cumbersome to present to the Board and other stakeholders, and inadequate at assessing the effectiveness of our fundraising and IR teams.”
Search for a Solution
A call from Juniper Square about participating in the beta program for its new Insights tool served as the catalyst for Ignite to think about how they could enable faster, more efficient data mining and seamless sharing of insights across the organization.
According to Erickson, “Following our conversion to Juniper Square, we were in desperate need of these reports because we had them in our old system and quickly found ourselves blind to analytics and data. We were thrilled when the Juniper Square team reached out about Insights.”
Nili Jaisinghani, Senior Managing Director at Ignite, echoed Erickson, “Our analytics wish list was long. We wanted to be able to integrate all of our data—sales, IR, investor, and fundraising—in one place so we could slice and dice it depending on the need or audience. In particular, we wanted to be able to use the data for strategic decision-making, better oversight of our sales and IR teams’ productivity, smarter and more visually appealing presentations to the Board, and to gain a better understanding of how our investors were interacting with and responding to our marketing so we could plan more successful re-engagement efforts going forward.”