“For a small team with limited resources, the time savings are massive. It used to take me 30 minutes to determine all of an investor’s positions; now it takes 30 seconds, and I can easily filter by entity, geography, or even historical aggregate commitments,” said Sasson. “It’s really impossible for me to overstate the benefits of Juniper Square.”
“The team at Juniper Square is incredibly responsive,” noted Sherman. “From implementation to the delivery of new features, they really do everything possible to make us successful.”
Ease of use.
“The product is very sleek and intuitive. I can honestly say that it’s the easiest piece of software to deliver such immense value that I’ve ever used,” said Sasson.
Based in Miami, Florida, Tricera Capital focuses on valued-add, urban retail and mixed-use investments, with deals that range in size from $2M to over $100M. The company raises capital on a deal by deal basis, primarily from high net worth investors. When Tricera Capital implemented Juniper Square, they had less than $10M in AUM, a number that grew to nearly $100M in under two years.
Since its inception, Tricera Capital has invested aggressively, at the pace of almost one new investment per month. Like many new firms, the company was focused on deal sourcing and investment execution to build value for Tricera’s investors. Business process and system considerations were not a priority initially, and as such Microsoft Excel was the default system of record for all investor, asset, and transactional data.
As Tricera closed more investments with increasingly larger pools of investors, the company’s business processes were strained, almost to the breaking point. Ari Sasson, VP of Acquisitions at Tricera, explained: “Our whole process was getting very unruly, and I was worried that something would fall through the cracks. The back and forth during the subscription process alone – sign, scan, execute, scan, resend – was unsustainable given our deal flow. I knew we needed something better for fundraising, investment accounting, and investor communications.”
SEARCH FOR A SOLUTION
When Sasson approached the two principals of Tricera with the challenges he faced, they suggested he survey the market for investment management software solutions. He reached out to peers in the Miami and New York real estate investment communities for recommendations, and received multiple endorsements for Juniper Square. In fact, the one person he spoke with on a competitive platform was in the process of transitioning to Juniper Square!
Sasson noted, “I had demonstrations of a few solutions. At first I thought they were the same, but after a feature to feature comparison, Juniper Square was clearly the technical leader. They had seamlessly automated what other vendors were pretending to automate but in reality doing manually.”
References were another factor. “The Juniper Square users I spoke to were so effusive about the product, and the caliber of their customer service, that the choice became obvious very quickly,” he added.