Your web browser is out of date. Update your browser for more security, speed and the best experience on this site.

Update your browser
Posted May 21, 2024

Crafting compelling stories to differentiate in a crowded market

In the most recent episode of ​​The Distribution by Juniper Square, Brandon Sedloff sat down with Deborah Smith, co-founder and CEO of the CenterCap Group, a boutique investment bank that provides strategic advisory, capital-raising, and consulting-related services to the real assets industry.

During their conversation, the two discussed:

  • How asset managers can use their expertise to create multiple products

  • The evolution of private wealth and non-institutional capital

  • Crafting a story that helps a firm stand out

The more balls you have in the air, the more you can create fee streams that someone can underwrite with greater clarity.