Create a single hub for investor communication and engagement
Investor expectations are shifting. They want more than periodic reporting and static documents; they require continuous, digital access to updates, insights, and context. This digital-first expectation is reshaping how GPs present information and manage ongoing relationships.
At the same time, many firms face operational challenges in organizing and measuring investor-facing communication. Updates often live in scattered email threads, shared drives, and third-party tools, creating fragmentation.
This month, Juniper Square introduced Posts, a new capability that allows GPs to centralize updates and enrich communication directly within the Portal.
Centralize updates and insights in one trusted workspace
Effective investor communication extends beyond simple document delivery. It encompasses commentary, strategy updates, market context, videos, and firm-level insights that build trust and provide clarity.
With Posts, GPs can publish these updates directly within the investor portal. Whether sharing quarterly commentary, thought leadership videos, or other key insights, Posts provide a consistent, digital-first experience where LPs already go for information. By keeping updates in the Portal, firms reduce fragmentation and strengthen the portal as the central place for all investor engagement.
Track engagement and inform communication strategy
In a world where investors expect ready access to information, understanding how content resonates is critical.
Posts include engagement tracking, giving IR teams visibility into how investors interact with updates and shared content. These insights help teams refine their outreach, measure interest, and better understand investor needs—all from within a single, trusted workspace. Centralized engagement data also supports more proactive communication, reinforcing the portal’s role as the primary channel for ongoing investor interaction.
Designed for continuous, digital-first investor engagement
Together, these capabilities help firms move beyond episodic communication toward continuous engagement that matches evolving LP expectations.
By centralizing updates, supporting rich media, and providing visibility into engagement, Posts help GPs sustain an investor communication strategy that is both modern and efficient, without adding operational complexity.
See what’s next in private markets tech
Juniper Square is continually developing new tools that help firms strengthen investor relationships. These updates are part of our broader effort to support GPs as they scale without increasing operational risk.