Private markets are entering one of the most transformative periods in their history. Once the preserve of a select group of institutional investors, the $25 trillion sector is on track to more than double to $60 trillion by 2032, fueled by rapid growth, rising retail participation, and mounting demands for speed and transparency. High- and ultra-high-net-worth investors alone are expected to inject $7.4 trillion in new capital over the next decade—a shift that brings unprecedented operational complexity to a market long dominated by institutions.
This surge in participation has raised the stakes for general partners (GPs). Investor expectations for transparency are higher than ever, competition for capital is intense, and the inefficiencies of outdated, disconnected systems are no longer tolerable. In response, leading firms are turning to unified platforms that centralize investor, fund, and operational data; streamline onboarding and compliance; and engage LPs through modern digital interfaces. The result is not just greater internal efficiency, but a sharper, faster investor experience that accelerates capital flows.
Yet the road to transformation is not without obstacles. Legacy habits, complex regulatory requirements, and the relationship-driven nature of the market make technology adoption more challenging than in public markets. As in other segments of financial services, the winners will be those that pair robust platforms with thoughtful change management—ensuring efficiency gains without eroding trust.
Key Trends in Private Markets Technology
Unified data environments – a single source of truth for investor, fund, and operational data.
Integrated investor portals – real-time, digital access to updates, capital calls, and performance.
Workflow automation – streamlining onboarding, KYC/AML, and compliance reporting.
AI-powered operations – intelligent tools that boost speed, accuracy, and insight.
Juniper Square: Connecting the Private Markets Ecosystem
In our interview, Brandon Rembe, Chief Solutions Officer at Juniper Square, described the pressures facing private market firms today: “In today’s market, firms are expected to do more with less—raise more capital, provide more transparency, and do it all without adding headcount.”
Founded over ten years ago to meet that challenge, Juniper Square offers a unified platform that brings together fundraising, onboarding, compliance, fund administration, reporting, and investor relations—all built on a common data model. This architecture means that LP information, entered once, can be securely reused across multiple funds, reducing administrative burden and eliminating inconsistencies. For GPs, that means less time chasing forms and reconciling spreadsheets; for LPs, it means a smoother, more professional onboarding experience.
Crucially, Juniper Square’s platform doesn’t just digitize existing processes—it reimagines them. As Rembe puts it, “It’s about creating a single operational spine for the firm—so every action, from a capital call to a compliance check, is connected and traceable in one place.” This end-to-end connectivity saves time, reduces error risk, strengthens compliance, and ensures that both GPs and LPs are working from the same accurate, up-to-date information.
The platform’s reach is significant: more than 2,000 GPs and 650,000 LP profiles operate within the Juniper Square ecosystem. Building on this scale, the firm is channeling its recent $130M Series D into JunieAI—the first enterprise-grade AI designed specifically for private markets GPs. JunieAI is built to automate routine front and back office tasks, surface insights from vast datasets, and assist teams in making faster, more informed decisions. CEO Alex Robinson calls AI “the driving force behind the next era of private markets innovation,” adding that its emergence, alongside the influx of retail investors, marks a pivotal moment for the industry.
Rembe emphasizes, however, that technology alone is not the answer: “Rarely does a technology change not come with a process change. If you want the tech to change to you, that’s not going to happen.” He also warns that time is critical in this moment of industry change: “Private markets have always been slow to adopt innovation—but with AI, if you’re not investing now, you’re already behind.”
Summary
With its unified platform, extensive market reach, and early investment in AI, Juniper Square is defining what modern private markets infrastructure should be. The key lesson for other firms is that incremental changes aren’t enough. Staying competitive will require rethinking how data, technology, and processes integrate across the firm. Those who act now to embrace this shift will shape the next decade of the industry.