Brand Building for GPs: Playbooks to Raise Capital with Brand, Marketing, & Infrastructure

Check out this session to learn:

• How investor expectations have shifted in the past five years
• Why thought leadership, storytelling, and visibility drive credibility
• Lessons from sponsors who have built brands that resonate across retail and institutional capital sources
• The differences (and surprising overlaps) between brand strategies for retail investors vs. institutional investors

In this session, the panel discusses:

• Real-world examples of sponsors leveraging brand to raise at scale
• How thought leadership translates into committed capital
• The role of niche positioning and using specialization as a brand strategy
• What worked, what didn’t, and how to apply these lessons