“When people fill out sub-docs, they give you a lot of their information. The legal ramifications of allowing someone’s personal information to leak can destroy a small business like ours. Juniper gives us the ability to store files securely, so not only is our business protected but so are our clients.”
“Where small businesses can outdo enterprises is in customer experience. Juniper Square helps us to deliver a world-class investor experience at every touchpoint.”
“Our investors love Juniper Square. Everything we’ve ever sent them can be accessed through a beautiful, customized portal.”
Fort Capital was founded in 2005 by Chris Powers while he was in college, buying rental properties. Since then, it’s grown to become a leading investor/operator of Class B industrial properties around the state of Texas. The firm raises capital on a deal-by-deal basis through syndication and has a track record of acquiring nearly six million square feet of assets worth more than half a billion dollars.
Before moving to Juniper Square, the Fort team used to email prospective deals to investors, and didn’t ever really know who received the information and who looked at it. And it only got more challenging from there.
“We’d have people telling us they had sent the sub-docs in the mail and they would be here in three days, or they would email or text somebody to say they were in for $100,000 – but it wouldn’t get recorded anywhere,” Chris said. “Then the person receiving all those inbounds would have to open up Excel and record the information every single time. It caused a lot of extra friction in our process.”
Fort Capital needed a solution that would provide their investors with an easy and elegant way to review and commit to a deal.
Capabilities such as being able to quickly and securely sign subscription documents via DocuSign were important in providing that experience. “When people fill out sub-docs, they give you a lot of sensitive information with a lot of legal ramifications if you mishandle it. So for an investment management company like us, security is not only important, it’s essential.”
SEARCH FOR A SOLUTION
In addition to streamlining the fundraising process, Fort Capital wanted its operations team to have more time to provide their investors with the personalized attention that set them apart. They needed a solution that would provide accurate quarterly reporting to investors. They needed to efficiently file, store, and distribute tax documents. And they wanted to make paying their investors as easy as hitting “send.”
All of this needed to be done in a way that provided investors an easy experience they would enjoy. It was a tall order but one that was vital to their future success.
After searching for a solution, Chris discovered Juniper Square. “I can remember the demo like it was yesterday, and instantly knew this would delight our investors and make our lives far more efficient. That’s why we chose Juniper Square,” he told us.